Make Friday
the easy decision.

Catch a plan. Or inspire one.

Google Search reaches people already looking for something to do or eat. Meta can put the idea in front of people who weren’t searching, including people beyond the event’s existing followers.

The timing overlaps: Meta can run an event-day reminder, and Google’s YouTube and Display ads can build awareness in advance. The placement, message and schedule determine the role.

One event. One platform. A useful result.

For the agreed $100 monthly ad budget, my starting recommendation is a small Meta test using the food-led feed creative and a matching Story. This is a working recommendation for introducing the event to nearby non-followers, not a claim that Meta will outperform Google.

Before choosing, check local Search demand and likely click costs. If enough people are actively searching for these events, Google Search is a strong alternative. Keep YouTube, Display and conditional Maps as later options rather than divide $100 across all eight samples.

Measure: event-page visits and taps for directions, alongside spend and local reach. These indicate interest, not confirmed attendance. A simple on-site “How did you hear about us?” question can add context.

Schedule: use Hawaii time, start with enough time for ad review, and stop event-specific creative at the event’s end. October 16 is the example date, not a promised launch.