What sells, and when?
Menu and daypart analyses turn point-of-sale exports into a clearer picture of the business.
THE WORK IN PRACTICE · RHINEBECK, NEW YORK
Good food.
A lot of work
behind it.
Smoky Rock BBQ is my family’s restaurant. I’ve worked across its website, local marketing, and owner tools to make the business easier to find, easier to visit, and easier to keep up with.
Alex · Axia Kitchen
01
MARKETING & LOCAL DISCOVERY
Keep the details working together.
A good photo earns attention. The menu link, hours, and follow-through help someone act on it. My work has covered those less visible details as well as the creative.
- Local information
- Audited listing hours, menu links, and reservation wording; prepared profile updates and submitted a correction request where information was out of date.
- Campaign preparation
- Prepared feed and Story artwork, captions, reminder sequences, and matching website messages so an announcement could stay consistent across channels.
- Measurement & control
- Built campaign-tracking and budget-control tools to support approved paid tests and clearer follow-up.
These are examples of completed preparation and tools built; they are not claims of paid-ad results.
02
THE GUEST EXPERIENCE · LIVE WEBSITE
Show the place.
Make the next step easy.
Rebuilt the site around the menu, visit information, catering, and the family’s story. Updated food and patio imagery helps the online experience reflect the restaurant itself.
Compare the website before & after
A voting popup covered the first impression.
Visit information, food, and clear next steps.
Actual captures at the same page width, with the top of the archived page shown. The September capture includes a temporary opening-hours notice. This is a design comparison, not a measured conversion result.
Visit the current homepage ↗03
TOOLS BUILT FOR THE OWNERS
Turn information into something useful.
Behind the public-facing work, I’ve organized sales data and built tools for planning and follow-up. Each starts with a practical question an owner needs answered.
What might tomorrow bring?
Forecasting tools combine sales history with weather and event context, showing a range and the factors behind it.
What needs a response?
A review-notification inbox brings items into one queue for a person to review and respond.
A note on how these tools are used
These describe built tools, with connection and rollout status varying by workflow. Forecasts support judgment rather than guarantee demand, and public review replies remain a human action. Private restaurant records are not shown here.
WHAT THIS MEANS FOR WHAT THE TRUCK
Start with the work that helps most.
For What the Truck, we start with Google and Meta ads around the event calendar, with website help included if wanted. As we work together, we can find other useful things to take off your plate.
Back to your three-month pilot →